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Research papers

The sales drive of radio campaigns

The question of the sales performance achieved through radio campaigns - not so much in tactical as in strategic terms - was foremost in the author’s mind in developing an econometric model of turnover activities. The model developed was...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Lars Gibbe
June 15, 1999
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Citation

Gibbe, L. (1999a, June 15). The sales drive of radio campaigns. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-sales-drive-of-radio-campaigns


Research papers

Do we need panel rotation?

Since January 1 st 1985 GfK TV Research has been carrying out continuous TV audience research in the Federal German Republic and (West) Berlib, at first on behalf of the public-service TV stations, ARD/ARW and ZDF, and meanwhile also for the two...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Lars Gibbe
Company: GfK
June 15, 1990
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Citation

Gibbe, L. (1990a, June 15). Do we need panel rotation?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/do-we-need-panel-rotation-