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Ducoffe, R. H. (1995a, June 15). How consumers assess the value of advertising. ANA - ESOMAR. Retrieved July 05, 2025, from
https://ana.esomar.org/documents/how-consumers-assess-the-value-of-advertising
Harding, C. (1995a, June 15). Evaluating commercial communication effectiveness. ANA - ESOMAR. Retrieved July 05, 2025, from
https://ana.esomar.org/documents/evaluating-commercial-communication-effectiveness
Bell and Francis (1995a, June 15). Consumer direct mail. ANA - ESOMAR. Retrieved July 05, 2025, from
https://ana.esomar.org/documents/consumer-direct-mail
Fielding and Johnson (1995a, June 15). Maximising the effectiveness of direct response television advertising. ANA - ESOMAR. Retrieved July 05, 2025, from
Riley and Yasuda (1995a, May 01). Understanding how advertising works and implications for measurement of its effectiveness. ANA - ESOMAR. Retrieved July 05, 2025, from
Blair, M. H. (1994a, September 01). Persuasive advertising. ANA - ESOMAR. Retrieved July 05, 2025, from
https://ana.esomar.org/documents/persuasive-advertising
van Meerem, L. (1994a, June 15). Phone text, a form of interactive television. ANA - ESOMAR. Retrieved July 05, 2025, from
https://ana.esomar.org/documents/phone-text-a-form-of-interactive-television
Baker, Camp and Marchant (1994a, June 15). Understanding brand success. ANA - ESOMAR. Retrieved July 05, 2025, from
https://ana.esomar.org/documents/understanding-brand-success
Hirvonen and Pöhlmann (1994a, June 15). Advances in evaluation of retailer events. ANA - ESOMAR. Retrieved July 05, 2025, from
https://ana.esomar.org/documents/advances-in-evaluation-of-retailer-events