Resources Library by ANA

Latin America

Within Latin America there are significant cultural differences, and in particular, differences in the way a population behaves, which reflects on purchase and usage habits in terms of products and services. There are also markets with very different...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: Nelsom Marangoni

Company: IBOPE Inteligencia

September 22, 2002

Measuring the brand effects of banner advertising campaigns

Internet advertising has gone from focusing mainly on click-through to focusing on brand effects. This means that websites and advertising networks need to demonstrate that brand effects are possible and can be measured. This paper discusses the...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: Lars Bergkvist, Marcus Friström, Jonas Melander

June 1, 2001

Certainty in a virtual world- Dream o reality?

Since 1996 the global interactive media industry has been striving to demonstrate accountability. Similarly in 1930 print media advertisers began to insist on independent measurement of circulation. They were also working on early versions of...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Richard Foan

June 1, 2001

Creating an Internet research panel in countries with low penetration

The paper looks into the creation of Internet panels. It reviews why most Internet panels are not randomly recruited: the coverage problem, the difficulties of Internet random recruiting (no sampling frame, high nonresponse and high self-invitation),...

Catalogue: Latin America 2001

Authors: Manuel Barberena, Gloria Labastida

Company: Pearson S.A. de C.V.

May 1, 2001

Comparison of two radio diary methodologies

This paper describes the results of a parallel test of two methods of collecting radio tuning data with different diary designs. One diary design uses a pre-printed quarter hour approach where there is a row for each quarter hour in the day and the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Author: Eva Tolkunow

April 1, 2001

Is there still a place for non-electronic measurement?

This paper focuses on two aspects of the radio measurement problem: the environment in which the study is carried out and the characteristics of the methodologies developed and tested by researchers in Poland and elsewhere. In the first part of the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Marcin Kujawski, Zbigniew Sawiñski, Andrzej Matuszyñski

April 1, 2001

Look, no hands!

Two streams of online research have developed. In the first (largely adopted by ‘traditional’ research agencies), traditional survey and/or question-based techniques are undertaken across digital media (rather than face-to-face or by...

Catalogue: ESOMAR Net Effects 2001

Author: Rob Lawson

Company: Engage Research

February 11, 2001

The quality of online panels

Using a quasi-experimental design – in which data collection methods and recruitment techniques as influencing factors were varied – Ipsos Germany conducted a comparative investigation for Langnese/Unilever to assess the validity of...

Catalogue: ESOMAR Net Effects 2001

Authors: Michael Hoppe, Rainer Lamp

Companies: Ipsos MRBI, Unilever

February 11, 2001

Attitudes towards the Internet among the population and Internet users in Switzerland, Germany and Spain

This paper presents the results of research carried out amongst the populations of Switzerland, Germany and Spain in order to determine their degree of awareness as well as opinions and attitudes regarding the internet. The purpose was to determine...

Catalogue: ESOMAR Net Effects 2001

Authors: Francisco Ruiz, Stefan Langenauer

Company: LINK Institut für Markt- und Sozialforschung

February 11, 2001