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Creating an Internet research panel in countries with low penetration

Date of publication: May 1, 2001

Catalogue: Latin America 2001

Company: Pearson S.A. de C.V.

Authors: Manuel Barberena, Gloria Labastida

Abstract:

The paper looks into the creation of Internet panels. It reviews why most Internet panels are not randomly recruited: the coverage problem, the difficulties of Internet random recruiting (no sampling frame, high nonresponse and high self-invitation), and the limited use of Internet random panels. It then describes the experience of creating an Internet panel in Mexico with a comparison of recruiting methods and analysis of the profile and attitudes of the resulting Internet population.

Manuel Barberena

Author

This is a long description of some author details.

Gloria Labastida

Author

This is a long description of some author details.

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Barberena and Labastida (2001a, May 01). Creating an Internet research panel in countries with low penetration . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudes-towards-the-internet-among-the-population-and-internet-users-in-switzerland-germany-and-spain