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Research papers

The effect of bar code scanning technology on marketing, merchandising and research practices within the US packaged goods industry, and outlook and implications for the spread of this technology to the international market

The 1980's saw a fundamental change In the nature of syndicated marketplace Information in the US. A change which has had profound effects on marketing, merchandising and research practices. As the spread of this technology to other countries Is...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: George R. Garrick
June 15, 1992

Research papers

Retail audit techniques applied to travel research

The difficulties of framing precise questions and of accurately interpreting the answer - in fact the difficulties of communication - are basic hurdles for the market researchers - even when we talk among ourselves. These difficulties are compounded...

Catalogue: Seminar 1967: Travel and Tourism
Author: W. David
June 1, 1967

Research papers

Retail audit panels, international brands and advertsing expenditure in Hungary

The paper is divided into three parts. The first one describes the retail structure pre- 1989 and the rapid developments in the last 3 years in terms of the numbers and profile of retail outlets. The sources are official statistics and a retail...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Yiannis Papadopoulos, George Sphiktos
June 15, 1993

Research papers

Optimal assortment and planogram development

Adopting a reach optimising approach to category assortment development presents significant advantages over a simplistic volume based solution. In evaluating category reach, however, we must take into account both the purchase and consumption...

Catalogue: Retail 2007
Author: Ian Addie
Company: Nunwood
February 19, 2007

Research papers

There is no retail like travel retail

The presentation describes the Travel Retail market, from its creation in 1947 to today's performance, and how the Beauty products have mostly taken advantage of this channel. We will also see how the brands are trying to attract passengers thanks to...

Catalogue: Fragrance 2009: The Trends Mistral
Author: Jérôme Goldberg
June 26, 2009