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Research papers

The democracy of opinion polls

I would like to suggest that the polling industry should not agonise too much about getting elections wrong. Error may be good for you; an occasional disaster can be good for the industry and good for the public. If polls were to have too long a run...

Catalogue: Seminar 1986: Opinion Polls
Author: David Butler
June 15, 1986
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Citation

Butler, D. (1986a, June 15). The democracy of opinion polls. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/the-democracy-of-opinion-polls


Research papers

On the analytical division of social class

As the result of a current study of British political attitudes we have been led to examine the accepted measures of class and in particular the point at which the line is usually drawn between the "middle" and "working" classes. In the summer of...

Catalogue: The European Marketing Research Review 1967
Authors: Michael Kahan, David Butler, Donald Stokes
August 1, 1967
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Citation

Kahan, Butler and Stokes (1967a, August 01). On the analytical division of social class. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/on-the-analytical-division-of-social-class


Research papers

Opinion polls in democratic societies

In 1945 on July 5th, the day of Britain's post-war general election the News Chronicle published a poll which said that the Conservatives would get 41 per cent of the vote and Labour would get 47 per cent. Now, everybody in Britain knew that Mr....

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: David Butler
June 15, 1980
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Citation

Butler, D. (1980a, June 15). Opinion polls in democratic societies. ANA - ESOMAR. Retrieved May 30, 2023, from


https://ana.esomar.org/documents/opinion-polls-in-democratic-societies