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Research papers

New tunes from an old bottle

This paper concentrates on AGB's services to the Food and Grocery industries, where there are two main panels - the Television Consumer Audit (TCA) for packaged groceries and the Attwood Household Panel for fresh produce. In particular it focuses on...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: John N. H. Whitaker, Bill Blyth
June 15, 1987

Research papers

Global marketing

Market research is no different from any other business. In order to be successful, research companies must meet their customers' needs. In the case of market research the customer is often another company, and the customer's needs will be formed by...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: John N. H. Whitaker
Company: Nielsen
June 15, 1986