Abstract:
This paper concentrates on AGB's services to the Food and Grocery industries, where there are two main panels - the Television Consumer Audit (TCA) for packaged groceries and the Attwood Household Panel for fresh produce. In particular it focuses on the development in the TCA with specific regard to new analytic capabilities which enhance its use as a diagnostic tool for use by the Management of Manufacturing, Retailing and Media companies. These developments are: - Lifestyle classifications; - Unique store identifications; - Retail Image Monitor.
Research Papers
Turning data into information a new generation of integrated consumer research
Catalogue: ESOMAR Congress 1987
Author: Bill Blyth
 
September 1, 1987
Research Papers
Potential effects of single-source research automation on future brand marketing and advertising research
Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Robert van Gestel, Bill Blyth, Alfred E. Bronner, Maarten Hartsuiker, Dick Valstar
 
June 15, 1988
Research Papers
How market research is catering for the changing balance between the manufacturer and distributor
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jeffrey H. Frankel
 
September 1, 1972
