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New tunes from an old bottle

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: John N. H. Whitaker, Bill Blyth

Abstract:

This paper concentrates on AGB's services to the Food and Grocery industries, where there are two main panels - the Television Consumer Audit (TCA) for packaged groceries and the Attwood Household Panel for fresh produce. In particular it focuses on the development in the TCA with specific regard to new analytic capabilities which enhance its use as a diagnostic tool for use by the Management of Manufacturing, Retailing and Media companies. These developments are: - Lifestyle classifications; - Unique store identifications; - Retail Image Monitor.

John N. H. Whitaker

Author

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Bill Blyth

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Research Papers

Turning data into information a new generation of integrated consumer research

Catalogue: ESOMAR Congress 1987

Author: Bill Blyth

 

September 1, 1987

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Citation

Blyth, B. (1987a, September 01). Turning data into information a new generation of integrated consumer research. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/turning-data-into-information-a-new-generation-of-integrated-consumer-research


Research Papers

Potential effects of single-source research automation on future brand marketing and advertising research

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Authors: Robert van Gestel, Bill Blyth, Alfred E. Bronner, Maarten Hartsuiker, Dick Valstar

 

June 15, 1988

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Citation

van Gestel, Blyth, Bronner, Hartsuiker and Valstar (1988a, June 15). Potential effects of single-source research automation on future brand marketing and advertising research. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/potential-effects-of-single-source-research-automation-on-future-brand-marketing-and-advertising-research


Research Papers

How market research is catering for the changing balance between the manufacturer and distributor

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Jeffrey H. Frankel

 

September 1, 1972

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Citation

Frankel, J. H. (1972a, September 01). How market research is catering for the changing balance between the manufacturer and distributor. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/how-market-research-is-catering-for-the-changing-balance-between-the-manufacturer-and-distributor


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Citation

Whitaker and Blyth (1987a, June 15). New tunes from an old bottle. ANA - ESOMAR. Retrieved June 10, 2023, from


https://ana.esomar.org/documents/how-market-research-is-catering-for-the-changing-balance-between-the-manufacturer-and-distributor