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New tunes from an old bottle

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: John N. H. Whitaker, Bill Blyth

Abstract:

This paper concentrates on AGB's services to the Food and Grocery industries, where there are two main panels - the Television Consumer Audit (TCA) for packaged groceries and the Attwood Household Panel for fresh produce. In particular it focuses on the development in the TCA with specific regard to new analytic capabilities which enhance its use as a diagnostic tool for use by the Management of Manufacturing, Retailing and Media companies. These developments are: - Lifestyle classifications; - Unique store identifications; - Retail Image Monitor.

John N. H. Whitaker

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Bill Blyth

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Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: Wil J. Botman, R. H. Da Silva

 

June 15, 1977

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Citation

Botman and Da Silva (1977a, June 15). New insights from old information. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-insights-from-old-information


Research Papers

Old meets new

Catalogue: Congress 2013: Think Big

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Sebastián Olier, Milena Sabogal, Charles Spence

 

September 26, 2013

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Citation

Salgado-Montejo, Velasco, Olier, Sabogal and Spence (2013a, September 26). Old meets new. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/old-meets-new-8071


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Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

September 7, 1972

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Citation

, C. (1972a, September 07). Old Horborn. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/old-horborn


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Citation

Whitaker and Blyth (1987a, June 15). New tunes from an old bottle. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/old-horborn