New tunes from an old bottle

Abstract:

This paper concentrates on AGB's services to the Food and Grocery industries, where there are two main panels - the Television Consumer Audit (TCA) for packaged groceries and the Attwood Household Panel for fresh produce. In particular it focuses on the development in the TCA with specific regard to new analytic capabilities which enhance its use as a diagnostic tool for use by the Management of Manufacturing, Retailing and Media companies. These developments are: - Lifestyle classifications; - Unique store identifications; - Retail Image Monitor.

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