Resources Library by ANA

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024

Authors: Melanie Castro-Kelly, Kristin Hickey

October 1, 2024

The power of defensive innovation through turning headwinds into opportunities

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation

Catalogue: Insights Festival 2020

Authors: Kristin Hickey, James McLintock, Melanie Castro

Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies

September 16, 2020

The power of defensive innovation through turning headwinds into opportunities

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation.

Catalogue: Insights Festival 2020

Authors: Kristin Hickey, James McLintock, Melanie Castro

Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies

September 15, 2020

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn't exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this paper we treat the Respondents with the same interest and...

Catalogue: Webinars 2017

Author: Kristin Hickey

Company: KANTAR TNS Malaysia

December 29, 2017

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary

Author: Kristin Hickey

November 27, 2017

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary

Author: Kristin Hickey

September 4, 2017

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations

Authors: Hetta Bramley, Kristin Hickey

October 1, 2015

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations

Authors: Kristin Hickey, Hetta Bramley, Vangelis Skouras

June 15, 2015

A Q new world

Qualitative. Quantitative. Two ‘Q’ words that have traditionally defined market research. As the marketing world evolves, a new industry vocabulary has emerged. Behavioural Economics, Social Media, Big Data, MROCs... language which has...

Catalogue: Congress 2013: Think Big

Author: Kristin Hickey

Company: Ruby Cha Cha

September 26, 2013