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Research papers

Blurring the boundaries between qual and quant

Conducting research in the high pace technology industry poses quite some challenges for the researcher. In order to cope with this, Acer let go of the traditional distinction between qualitative and quantitative research, and married them into a new...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Maarten Schellekens
November 13, 2011
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Citation

Schellekens, M. (2011a, November 13). Blurring the boundaries between qual and quant. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/blurring-the-boundaries-between-qual-and-quant


Research papers

60 Years: Then and now

How Philips has evolved its market research practices over the last decades is explained in this presentation, using examples from the past to contrast with recent projects that illustrate some of the new ways of working which have contributed to...

Catalogue: Congress 2007: Excellence
Authors: Charmian Tardieu, Maarten Schellekens
Company: McKinsey & Company
September 19, 2007
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Citation

Tardieu and Schellekens (2007a, September 19). 60 Years: Then and now. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/60-years-then-and-now


Research papers

True loyalty

Both product and customer care impact company customer relationships. Management needs information on their performance and relationship with future business growth. A wide variety of opinions and scientific research exists on best indicators. After...

Catalogue: Congress 2005: Making A Difference
Authors: Maarten Schellekens, Ton Otker, Reinier Heutink, Harm van Leeuwen
September 21, 2005
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Citation

Schellekens, Otker, Heutink and van Leeuwen (2005a, September 21). True loyalty. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/true-loyalty