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60 Years: Then and now

Date of publication: September 19, 2007

Catalogue: Congress 2007: Excellence

Company: McKinsey & Company

Authors: Charmian Tardieu, Maarten Schellekens

Abstract:

How Philips has evolved its market research practices over the last decades is explained in this presentation, using examples from the past to contrast with recent projects that illustrate some of the new ways of working which have contributed to Philips's business success over the years.

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