Abstract:
How Philips has evolved its market research practices over the last decades is explained in this presentation, using examples from the past to contrast with recent projects that illustrate some of the new ways of working which have contributed to Philips's business success over the years.
Magazines
Research World (October 2007)
Catalogue: Research World 2007
Author: ESOMAR B.V.
 
October 1, 2007
Research Papers
Fuelling Philips' innovation engine
Catalogue: Congress 2008: Frontiers
Authors: Andrew Lynch, Ria Dierikx
Companies: Philips International, Communispace Corporation
September 26, 2008
Research Papers
The single European market and the market research sector of services
Catalogue: ESOMAR Congress 1989
Author: Victor Pou Serradell
 
September 1, 1989
