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60 Years: Then and now

Date of publication: September 19, 2007

Catalogue: Congress 2007: Excellence

Company: McKinsey & Company

Authors: Charmian Tardieu, Maarten Schellekens

Abstract:

How Philips has evolved its market research practices over the last decades is explained in this presentation, using examples from the past to contrast with recent projects that illustrate some of the new ways of working which have contributed to Philips's business success over the years.

Charmian Tardieu

Author

This is a long description of some author details.

Maarten Schellekens

Author

This is a long description of some author details.

Magazines

Research World (October 2007)

Catalogue: Research World 2007

Author: ESOMAR B.V.

 

October 1, 2007

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Citation

B.V., E. (2007a, October 01). Research World (October 2007). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/research-world-october-2007-


Research Papers

Fuelling Philips' innovation engine

Catalogue: Congress 2008: Frontiers

Authors: Andrew Lynch, Ria Dierikx

Companies: Philips International, Communispace Corporation

September 26, 2008

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Citation

Lynch and Dierikx (2008a, September 26). Fuelling Philips' innovation engine. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/fuelling-philips-innovation-engine


Research Papers

The single European market and the market research sector of services

Catalogue: ESOMAR Congress 1989

Author: Victor Pou Serradell

 

September 1, 1989

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Citation

Serradell, V. P. (1989a, September 01). The single European market and the market research sector of services. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-single-european-market-and-the-market-research-sector-of-services


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Citation

Tardieu and Schellekens (2007a, September 19). 60 Years: Then and now. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-single-european-market-and-the-market-research-sector-of-services