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Global research transition

This presentation illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers’ decision- making journey within the air care category. A quantitative...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Corrine Sandler, Jenna Alexandre
June 15, 2012
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Citation

Sandler and Alexandre (2012a, June 15). Global research transition. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-research-transition-7831