You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Effectiveness.
ANA has found 41 results for you, in 245 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on new campaign for Quality Street

The objective of the newcampaign was to communicate that Quality Street canbe used by a variety of people in a variety of situationswhere the product can be shared. Previously, advertisinghas tended to concentrate on sharing within the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
×

Citation

, C. (1973a, February 03). Qualitative research on new campaign for Quality Street. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-campaign-for-quality-street


Research reports

Report on further qualitative research on the 'Dirtsearcher commercial'

The objectives of the research reported here were toexamine the commercial of the Hoover Dirtsearcher inorder: 1. To assess how well the advertisement fulfillsits objectives;2. To determine whether the advertisement hasany negatives or contains...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1972
×

Citation

, C. (1972a, September 23). Report on further qualitative research on the 'Dirtsearcher commercial'. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-the-dirtsearcher-commercial-


Research reports

Qualitative research on instant coffee

This research was undertaken to examine reactions to theproposition: "If you can't give them Nescafe',better not give them coffee"as communicated by two possible commercial treatments. The commercials were developed to be part of a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1972
×

Citation

, C. (1972a, August 03). Qualitative research on instant coffee. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-instant-coffee


Research reports

Commercial testing of 'Lyrics' on behalf of Rowntree-Mackintosh Ltd.

Rowntree - Mackintosh Ltd. is preparing to launch a new brand of medicated mints, bearing the brand name 'Lyrics'. A workshop version of a launch commercial for the brand was prepared by Lintas Advertising. The researchwas commissioned to assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
×

Citation

, C. (1971a, October 01). Commercial testing of 'Lyrics' on behalf of Rowntree-Mackintosh Ltd.. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/commercial-testing-of-lyrics-on-behalf-of-rowntree-mackintosh-ltd-


Research reports

Quantitative and attitudinal research advertisement testing for Texaco Ltd.

Texaco Oil Company Ltd. plans to introduce a new marketing campaign designed to encourage consumption of Texaco petrol. An important element in the proposed campaign would be the incorporation of the slogan:' Texaco, Power for the people'. This...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Quantitative and attitudinal research advertisement testing for Texaco Ltd. . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/quantitative-and-attitudinal-research-advertisement-testing-for-texaco-ltd-


Research reports

Report on qualitative research on Atora 'wonderfully warm' commercials

"Wonderfully Warm" is the new creative approach for the 1971-1972 TV advertising for Atora. Visuals of the proposed commercial were made available for testing, together with two soundtracks. The advertising objectives for the commercial are:a. to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Report on qualitative research on Atora 'wonderfully warm' commercials. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-atora-wonderfully-warm-commercials


Research reports

Qualitative research on Sovereign advertising

This research was undertaken in order to assess reactions to samples of a proposed new campaign, along with other sample advertisements for Sovereign. An attempt was made to examine how the proposed campaign measured up to preset research objectives....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on Sovereign advertising . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sovereign-advertising-


Research reports

Qualitative research on gas lamps

This report sets out the results, conclusions and recommendations, drawn from a qualitative study on consumer responses to Victorian Style Gas Lamps. The research objectives were:1. To ascertain how respondents felt about the exterior of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on gas lamps. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamps


Research reports

Qualitative research on Guinness cinema advertising

A cinema advertisement for Guinness (60 and 90-second versions) has been produced and shown in the Birmingham area. The advertisement was intended totest out the possibility of arousing interest in Guinness amongst young male beer-drinkers, who were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
×

Citation

, C. (1971a, July 01). Qualitative research on Guinness cinema advertising. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-guinness-cinema-advertising