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Research reports

Qualitative research on 'Thomas and Sarah' for London Weekend Television

The primary objectives of the researchwere as follows:1. To examine the appeal of "Thomas and Sarah"as a concept, as characters, and as a television series and to explore the reasons for the apparent decline in appeal;2. To explore a number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research reports

Qualitative research on Nescafe advertising

The advertising objectives of the new campaign are twofold:1. To remind consumers that coffee is the drink todrink when enjoying oneself; 2. When coffee is drunk then the drink should beNescafe.The initial commercial of the campaign features a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977

Research reports

Report on qualitative research on Blue Riband commercials

Two new 15-second commercials have been prepared for Blue Riband by Ogilvy and Mather. These are called "Tandem" and "Car Park". The objectives of the research were:1. To discover what respondents think is being communicated by the commercial.2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971