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Research reports

Qualitative research into Sunsilk hairspray packaging

Elide Gibbs Ltd, in conjunction with J. Walter Thompson Ltd, is planning to relaunch the range of Sunsilk products in 1977which necessitates a change in packaging design. The currantresearch program is concerned with consumer evaluation ofnew...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into Sunsilk hairspray packaging. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-hairspray-packaging


Research reports

Acquafresh repositioning concept evaluation

Plans have been made to relaunch Aquafresh toothpaste witha new advertising strategy. It has been agreed that theunique product form should be the basis of any supportstatement in the advertising. A number of ways of usingthe product form have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Acquafresh repositioning concept evaluation. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/acquafresh-repositioning-concept-evaluation


Research reports

Qualitative research on Sure

This research was conducted to provide guidance as towhich of these campaign ideas is best able to positivelyre-state the Sure position, and which may offer somenew dimensions in the consumer's perceptions of thebrand.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research on Sure. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-sure


Research reports

Qualitative research into high fibre bread

Nimble bread, in common with other specialist slimming foods,has suffered a considerable loss of both sales and share inrecent years. A new positioning as "healthy" rather than solely a slimmingbread is currently under development and the launch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research into high fibre bread. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-high-fibre-bread


Research reports

Aquafresh pack development research

Plans to relaunch Aquafresh involve changing thedesign of the outer pack. The aim of the redesign is to achieve an on-shelf impact at least equal tocompetition and to project an image in keeping withthe new creative strategy.At the time of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Aquafresh pack development research . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/aquafresh-pack-development-research-


Research reports

Qualitative research on Park Drive tipped

Gallahers currently market Park Drive tipped cigarettes The company intends to re-launch Park Drive Tipped in a flip-top pack, with coupons, in order to maintainthe loyalty of current Park Drive Tipped smokers and to regain some of those who have...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on Park Drive tipped. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-tipped


Research reports

Toothpaste and dental care in the family context

A major reappraisal of the Toothpaste market is beingconducted by Beechams in relation to a projected re-launchof Macleans in 1975. As part of this reappraisal, research was required toexamine behaviour and attitudes towards dental care andtoothpaste...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Toothpaste and dental care in the family context . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/toothpaste-and-dental-care-in-the-family-context-


Research reports

Qualitative research on Persil in Scotland

A decline in Persil's market share in Scotland was observedin 1972 and is still continuing. In addition, there wassome evidence of a downward trend in soap powdersgenerally. Nevertheless, Persil remains the leader of allthree segments of the washing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973
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Citation

, C. (1973a, May 01). Qualitative research on Persil in Scotland. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-persil-in-scotland


Research reports

Milk Tray block qualitative research

Since sales of the 1/4 sized boxed assortmentsare declining, Rowntree Mackintosh is consideringpossible developments to renew interest in thisarea. Ideas being considered are the introductionof a filled block and a new form of presentationfor the 1/4...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1973
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Citation

, C. (1973a, September 23). Milk Tray block qualitative research. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/milk-tray-block-qualitative-research