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Research reports

De Novo

Several new technical concepts based on De Novoare being studied for new product development. Thegeneral objectives of this research were to make aninitial screening of motorist responses to theseconcepts, prior to undertaken, if necessary, a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). De Novo . ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/de-novo-


Research reports

Desk research

The objectives of the research are the following: 1. To establish the total current value and volume of Bath/Sanitaryware sales in the UK;2. To identify the different manufacturers of Bath/Sanitaryware in the UK;3. To establish the market shares of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Desk research. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/desk-research-9763


Research reports

Malt based spreads

Previous qualitative research indicatedpotential in the market place for the concept of a malt-based spread in terms of the 'Home Time' concept thensubmitted for research. The general objectives of this part of the research programmewere to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Malt based spreads. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/malt-based-spreads


Research reports

Research report on consumer response to the concept of 'quick-drying Enamel' on behalf of Donald Macpherson's Ltd.

The company has developed a gloss paint, whichis perfectly safe, non-toxic and also exhibits a number ofother positive characteristics. The product concept which has derived from the properties ofthe paint itself is specially formulated for use in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on consumer response to the concept of 'quick-drying Enamel' on behalf of Donald Macpherson's Ltd. . ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/research-report-on-consumer-response-to-the-concept-of-quick-drying-enamel-on-behalf-of-donald-macpherson-s-ltd-


Research reports

Qualitative research into sponge flour

RHM has developed a new, soft flour that is specially designed for baking sponges. Sponge making is a sensitive area of baking for many housewives, therefore there isa reasonable volume market potential.The objectives of the research reported here...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1978
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Citation

, C. (1978a, January 02). Qualitative research into sponge flour. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-sponge-flour


Research reports

Qualitative research on Impulse

Impulse, a perfumed deodorant, is marketed successfullyin various other countries. The Company has decidedto test market the brand in the UK. There is atpresent no similar product on the market, so Impulsewill have to create its own market.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
×

Citation

, C. (1978a, September 01). Qualitative research on Impulse. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-impulse


Research reports

Qualitative research on liquid Horlicks

The overall objective of this research was to provide guidance on the possible consumer usage and market positioning of a 'ready-to-drink' Horlicks, to be sold in a tetra-pack. About this collection: Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on liquid Horlicks. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-liquid-horlicks


Research reports

Design factors in Wilkinson cordless electric garden tools

Wilkinson Sword is in the process of considering newdesigns for their Cordless Electric Garden Tools. The research was required to provide general guidanceon design features in the light of current attitudesto Cordless Garden Tools and specific...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1974
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Citation

, C. (1974a, July 03). Design factors in Wilkinson cordless electric garden tools. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/design-factors-in-wilkinson-cordless-electric-garden-tools


Research reports

Project D.C.I. (Part 2)

The objectives of this research were to examine names, packs, and products for a small tipped cigarette to be launched into the Irish market; it is the second stage of Qualitative Research, the first having been a feasibility study on attitudes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Project D.C.I. (Part 2). ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/project-d-c-i-part-2-