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Videos

Social media research & B2B audiences

It is argued that Social Media (SM) based research gets closer to real people and that conversations are more honest/transparent than those generated via the old regime of surveys/ focus groups - it's also a damn sight cheaper!But recent research we...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Alex Johnston, Julie Knox
Company: Jigsaw Research
June 15, 2014
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Citation

Johnston and Knox (2014a, June 15). Social media research & B2B audiences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-media-research-b2b-audiences


Videos

Best of both worlds?

Online access panels have enabled cheap survey research to proliferate in the past decade. However, the results obtained from these convenience panels can be biased and unrepresentative due to the sampling methods employed. Sample matching against a...

Catalogue: Congress 2013: Think Big
Author: Robert Smith
June 15, 2013
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Citation

Smith, R. (2013a, June 15). Best of both worlds?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/best-of-both-worlds-