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Videos

Heineken goes mobile in emerging markets (Spanish)

Heineken, one of the world’s largest beer brands, has deep roots in Africa, Algeria, Egypt, Tunisia and The Middle East. In traditional markets like North America and Western Europe, growth rates are stagnant. Emerging markets, like Africa and...

Catalogue: Latin America 2014: Accelerating Growth
Author: Miguel Ramos
Company: Forsta
June 15, 2014
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Citation

Ramos, M. (2014a, June 15). Heineken goes mobile in emerging markets (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/heineken-goes-mobile-in-emerging-markets-spanish-


Videos

From BoP to emerging middle classes in Latin America

The Bottom of the Pyramid represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500. In order to reach these consumers, businesses must first of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Sarah Boumphrey, Scott Rencher
June 15, 2014
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Citation

Boumphrey and Rencher (2014a, June 15). From BoP to emerging middle classes in Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-bop-to-emerging-middle-classes-in-latin-america


Videos

Rowing against the tide or surfing the new wave?

How do we address the consumer’s research needs in emerging markets where the following hurdles are to be faced: rare, and multiple official languages; logistical difficulties; lack of infrastructure; illiteracy and low levels of consumer...

Catalogue: Congress 2014: What Inspires?
Authors: Massimo Cealti, Nicolas Siega
June 15, 2014
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Citation

Cealti and Siega (2014a, June 15). Rowing against the tide or surfing the new wave?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rowing-against-the-tide-or-surfing-the-new-wave-


Videos

Leadership imperative

Latin America is economically thriving, however, the region misses a conceptual framework to organize business in the new economy. With a consumer confidence crisis eroding institutions and, and the exclusion of income from an emerging middle class...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Fernando Moiguer, Lorena Cura, Magdalena Iocco, José Orlando
Company: Compañia de Negocios Moiguer
June 15, 2014
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Citation

Moiguer, Cura, Iocco and Orlando (2014a, June 15). Leadership imperative. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leadership-imperative


Videos

Radler, a refreshing beer mix

Heineken’s research and marketing teams’ positions couldn’t have been more clear when having to defend a slowing beer market in Romania: explore and unveil business opportunities which could reverse a continuously slugged beer market.?...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Panicos Christopoulos, Codruta Berbecaru
June 15, 2013
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Citation

Christopoulos and Berbecaru (2013a, June 15). Radler, a refreshing beer mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radler-a-refreshing-beer-mix