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Research papers

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative)  supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations
Authors: Doerte Toellner, Helen King
Company: Point-Blank International GmbH
October 1, 2015
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Citation

Toellner and King (2015a, October 01). Impact with a twist...or the winded path from insight to action . ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/impact-with-a-twist-or-the-winded-path-from-insight-to-action--8576


Research papers

'Don't play with food!'

Research is often described as the enemy of innovation. In fact, we ask a lot of participants when requesting they predict future consumption patterns in a focus group. Innovation is about breaking away from patterns. Lateral thinking and stepping...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Doerte Toellner, Helen King
Companies: Point-Blank International GmbH, Bord Bia- Irish Food Board
November 13, 2011
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Citation

Toellner and King (2011a, November 13). 'Don't play with food!'. ANA - ESOMAR. Retrieved April 02, 2023, from


https://ana.esomar.org/documents/-don-t-play-with-food-