Abstract:

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative)  supported by a multitude of actors from creatives to the Irish government. In our story, we will dismantle the concept of impact through research as a simple A leads to B mechanism. Organisations are complex organisms and as researchers we need to embed our work more organically if our goal is to make a difference.