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Research papers

Quality and technology

This paper describes the key elements of Custom Research Inc.'s quality management system and the role technology has played in Custom Research's continuous improvement, a system which has been recognized by its success in United States’...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Jeffrey L. Pope
September 1, 1996
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Citation

Pope, J. L. (1996a, September 01). Quality and technology . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/quality-and-technology-


Research papers

Screening successful new products around the world

This paper presents the results of what we believe is the first such experiment to be publicly reported: simultaneously testing five actual new product concepts in four countries around the world. What makes this experiment unique is that since the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Steven Jagger, Robert J. Wilk, Jeffrey L. Pope, Pablo Jose Rivera
September 1, 1990
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Citation

Jagger, Wilk, Pope and Rivera (1990a, September 01). Screening successful new products around the world. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/screening-successful-new-products-around-the-world


Research papers

Opportunities for translating new product concept screening techniques from the US To Japan, Europe and the world

This paper analyzes the similarities across countries in the way consumers respond to new product ideas, then describes a technique that can successfully screen new product ideas around the world.

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Jeffrey L. Pope
June 15, 1990
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Citation

Pope, J. L. (1990a, June 15). Opportunities for translating new product concept screening techniques from the US To Japan, Europe and the world. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/opportunities-for-translating-new-product-concept-screening-techniques-from-the-us-to-japan-europe-and-the-world