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Opportunities for translating new product concept screening techniques from the US To Japan, Europe and the world

Date of publication: June 15, 1990

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Jeffrey L. Pope

Abstract:

This paper analyzes the similarities across countries in the way consumers respond to new product ideas, then describes a technique that can successfully screen new product ideas around the world.

Jeffrey L. Pope

Author

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Research Papers

Screening successful new products around the world

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Steven Jagger, Robert J. Wilk, Jeffrey L. Pope, Pablo Jose Rivera

 

September 1, 1990

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Citation

Jagger, Wilk, Pope and Rivera (1990a, September 01). Screening successful new products around the world. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/screening-successful-new-products-around-the-world


Research Papers

The challenges and opportunities for new product development in the FMCG industry

Catalogue: Seminar 1990: New Product Development

Author: Bill Ramsay

 

June 15, 1990

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Citation

Ramsay, B. (1990a, June 15). The challenges and opportunities for new product development in the FMCG industry. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-challenges-and-opportunities-for-new-product-development-in-the-fmcg-industry


Research Papers

Product screening and product optimization

Catalogue: Seminar 1983: New Product Development

Author: Juergen Schwoerer

 

November 2, 1983

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Citation

Schwoerer , J. (1983a, November 02). Product screening and product optimization . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/product-screening-and-product-optimization-


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Citation

Pope, J. L. (1990a, June 15). Opportunities for translating new product concept screening techniques from the US To Japan, Europe and the world. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/product-screening-and-product-optimization-