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Research papers

Fuzzy logic to rank attributes

The marketing research community has hitherto examined consumer behavior using mathematical models derived from non-human systems. We have adopted classifications demanding unequivocal decisions in allocating judgements to clear-cut categories such...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Akin Alyanak, Erkani Keyman
September 1, 1996
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Citation

Alyanak and Keyman (1996a, September 01). Fuzzy logic to rank attributes . ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/fuzzy-logic-to-rank-attributes-