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Research papers

Education of market researchers

Rapid growth in the demand for market research since 1945 has imposed severe strains on the available supply of researchers. Examination of existing academic institutions reveals that nobody is producing trained market researchers. Additionally -...

Catalogue: ESOMAR Congress 1966
Author: A. B. Vos
September 1, 1966
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Citation

Vos, A. B. (1966a, September 01). Education of market researchers. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/education-of-market-researchers


Research papers

Consumer purchasing patterns in successive time-periods

In this paper I want to consider a new way of analysing consumer purchasing data. In brief the method consists of classifying consumers not by the usual demographic characteristics, but in terms of their purchasing behaviour in some previous period....

Catalogue: ESOMAR Congress 1966
Author: Gerald J. Goodhardt
September 1, 1966
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Citation

Goodhardt, G. J. (1966a, September 01). Consumer purchasing patterns in successive time-periods. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/consumer-purchasing-patterns-in-successive-time-periods


Research papers

The selection of market research executives

Although systematic personnel selection procedures have been shown to improve efficiency in many organisations which have introduced them, market research firms and departments have been slow to make use of these management techniques. This may be...

Catalogue: ESOMAR Congress 1966
Author: Ian R. Haldane
September 1, 1966
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Citation

Haldane, I. R. (1966a, September 01). The selection of market research executives. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/the-selection-of-market-research-executives


Research papers

The Marsan method of research into new products (French)

The future of any industrial firm depends mainly on its development policy. Management is fully aware of this fact today, and this is why those responsible for laying down policy devote so much attention to research both to discover new uses for...

Catalogue: ESOMAR Congress 1966
Author: Raoul Laffy
September 1, 1966
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Citation

Laffy, R. (1966a, September 01). The Marsan method of research into new products (French). ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/the-marsan-method-of-research-into-new-products-french-


Research papers

The meaning of "comparability" in multi-country research and how to achieve it

The basic themes of this paper are firstly that the idea of 'comparability' in relation to multi-country surveys needs to be examined specifically in relation to the market situation, and secondly that achieving comparability in this sense depends...

Catalogue: ESOMAR Congress 1966
Author: Robert L. Day
September 1, 1966
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Citation

Day, R. L. (1966a, September 01). The meaning of "comparability" in multi-country research and how to achieve it. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/the-meaning-of-comparability-in-multi-country-research-and-how-to-achieve-it


Research papers

The market considered as a system in equilibrium and analysis of the factors governing its condition

This report is an attempt to identify, from observations made, the factors which affect the level of a market and the relative position of each manufacturer in the market. The observations used were made with the help of a Consumer Panel, a sample of...

Catalogue: ESOMAR Congress 1966
Author: C. Solard
September 1, 1966
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Citation

Solard, C. (1966a, September 01). The market considered as a system in equilibrium and analysis of the factors governing its condition. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/the-market-considered-as-a-system-in-equilibrium-and-analysis-of-the-factors-governing-its-condition


Research papers

Voting behaviour

This paper describes an attempt to answer a different question, which can be simply expressed as ’How do electors decide how to vote?'. It is hoped that the work described below goes some way towards describing the attitude structure underlying...

Catalogue: ESOMAR Congress 1966
Authors: Crossley Thornton, John Clemens
September 1, 1966
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Citation

Thornton and Clemens (1966a, September 01). Voting behaviour. ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/voting-behaviour


Research papers

What causes contestants to participate in open contests? (German)

In recent years the open contest has evolved as a preferred method of sales promotion. In West Germany alone, advertisers have spent more than 100 million DM in the last three years for conducting contests. The range of problems within the area of...

Catalogue: ESOMAR Congress 1966
Author: Berend H. Feddersen
September 1, 1966
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Citation

Feddersen, B. H. (1966a, September 01). What causes contestants to participate in open contests? (German). ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/what-causes-contestants-to-participate-in-open-contests-german-


Research papers

Market research to develop Nescafé "new" And Nescafé "gold"

This report is meant to be a case-study. It does refer to a series of tests, part of a many years' program, the aims of which were: a) to improve the existing product; b) to extend the assortment after having realised that segmentation of human taste...

Catalogue: ESOMAR Congress 1966
Author: Gregor Pohl
September 1, 1966
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Citation

Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold". ANA - ESOMAR. Retrieved June 03, 2023, from


https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-