Abstract:
The future of any industrial firm depends mainly on its development policy. Management is fully aware of this fact today, and this is why those responsible for laying down policy devote so much attention to research both to discover new uses for existing products and to invent new products and techniques. In order to be able to conduct this research, we have developed our own methodology known as MARSAN (Methode d'Analyse, Recherche et Selection d'Activites Nouvelles). This method is the result of considerable thought and of an effort to streamline research into new products. It also constitutes a new methodological approach to the more general problem of selecting and classifying products or articles, where a large number of factors come into play. This process of selection and classification is carried out by electronic computer according to a programme designed specifically for this purpose, which we have called "ELECTRE"
Research Papers
The recognition and systematic study of phenomena of diffusion or contagion (French)
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Marc Vincent
 
June 15, 1971
Magazines
Revue Française du Marketing 1998 (N. 170)
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 1998
Research Papers
The market considered as a system in equilibrium and analysis of the factors governing its condition (French)
Catalogue: ESOMAR Congress 1966
Author: C. Solard
 
September 1, 1966
