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Research papers

Learning from Lucas

In this presentation Nick will introduce four key mindsets:1.Think like Lucas - use the hero's journey to tell stories2.Think like Sherlock - frame projects as a puzzle3.Think like Punchdrunk - create immersive experiences4.Think like Mad Men -...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Nick Coates, Richard Drury
November 16, 2016

Research papers

Reel happiness

Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...

Catalogue: Congress 2015: Revelations
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight
October 1, 2015

Research papers

The 2003 MTV influential moviegoers study

This paper details the deep emotional connection young adults have with movies and the distinct actions, behaviors and attitudes involved in their movie selection process.It demonstrates that young adults, and MTV viewers in particular, are...

Catalogue: ESOMAR Conference on Marketing 2004
Authors: Elaine Nefsky, Matt Catapano, Mike Garrison
Company: Viacom International Media Networks
October 10, 2004

Research papers

Radio, outdoor and cinema research

The attention of the media researcher is not unnaturally concentrated on the two main advertising media. Relatively little attention is given in the UK to the cinema, radio and posters as subjects for audience research, and the reasons are not hard...

Catalogue: Consumer Market Research Handbook
Author: Frank Teer
August 1, 1986

Research papers

Cinema versus television

This paper presents two studies on intermedia comparison between cinema and television. Research compared overall recall, recall of details - both of sound and image - acceptation and refusal, credibility and the variations of brand image concerning...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Louis Marton
March 1, 1976

Research papers

Medium term forecast of cinema attendance in France

The purpose of this paper is to describe the methods used and the results obtained in a cinema forecasting; study carried out in France in 1964 on behalf of the Ministry of Cultural Affairs and the National Cinematoyrarhic Centre.

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Louise Perruche
June 15, 1965