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Research papers

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
Company: TATA Group
November 22, 2023

Videos

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
November 22, 2023

Research papers

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong
Companies: Sythesis, Brown-Forman
November 22, 2023

Videos

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong
November 22, 2023

Videos

Drive Innovation Success by Humanising AI

In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Colin Ho, Jiongming Mu
November 22, 2023

Videos

Measuring the Value of Data Democratization

Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge

Catalogue: Congress 2023
Authors: Tania Poelmann, Sandra Berg
Companies: Reckitt, Stravito
October 5, 2023

Videos

Videos

Research papers

Creating a Better Everyday Life

IKEA aims to create a better everyday life for customers by creating home furnishing products that fulfil their needs, dreams, and frustrations. Since the 1970s, IKEA has visited real customers? homes to better understand their everyday lives...

Catalogue: Congress 2023
Authors: Eva Carin Banka Johnson, Stefan Vukjcevic, Terje Nilstun
September 29, 2023