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Research papers

Quantitative market research

When formulating any kind of market research, many phases need to be programmed. First of all one must set the objectives of the research and from these will immediately spring the problem of selecting the sample. This will be followed by the...

Catalogue: The European Marketing Research Review 1969
Author: Mario Nevegna
August 1, 1969
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Citation

Nevegna, M. (1969a, August 01). Quantitative market research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/quantitative-market-research