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Research reports

Notes on an analysis of female drop-out respondents from two UK repeat purchase survey

The present report contains an analysis of thedemographic characteristics of females who were nolonger using Grecian 2000 when contacted either in either theAugust 1974 or April 1975 Repeat Purchase Surveys.These characteristics are related to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975

Research reports

Qualitative research on co-op butter

The research aims to investigate the image of co-op kinds of butter in relationship to the various elements of the marketing mix in order to suggest recommendations for short-term action on the present range and for further long-term developments. ...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970

Research papers

A fresh approach to home-use testing

This paper describes a procedure adapted from conventional consumer product testing methodology which substantially improves the quality of test data relative to previous testing approaches, notably for fragrances for functional and toiletry...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Ivor Shalofsky
December 1, 1996

Research reports

Project Venus

Previous research suggested that the market for the VenusOrange and Vitamin drink is mainly among Vitamin tablet orcapsule users. The present research is aimed at investigating in detail, potential consumers' concepts and understanding of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972

Research papers

Clustering by product usage

Segmentation is one of several multivariate analysis methods which can be applied to market research data; it can be carried out in several ways. This paper discusses briefly some of the possible techniques. The purposes of segmentation which we have...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Simon Broadbent, Susanna Segnit
September 1, 1974

Research reports

Qualitative research on Mac throat lozenges

The general objectives of this research were to examine consumer attitudes and usage habits of throat lozenges, in particular, Mac throat lozenges:1. The types of complaints for which throat lozenges are used;2. When throat lozenges are used, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970

Research reports

Report on qualitative research on Canned Desserts

Rowntree Mackintosh has developed a new instant dessert product; a fruit-flavored custard. This has been canned using an aseptic canning process.The objectives of the research reported here were to examine housewives reactions to the product when...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971

Research reports

Qualitative and quantitative research on fruit juices

The objectives of this research were:1. To obtain qualitative data on motives for the consumption of Fruit Juices at home, attitudes, usage by the family, etc.;2. Similarly, to examine in qualitative way reactions to C-Juice, sample pack, and label...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970

Research reports

Qualitative research into usage of and attitudes to garden insecticides for Geigy UK Limited

As part of the company's development program for a brand of garden chemicals, Geigy (UK) Limited are investigating the possibilities of an insecticideeffective primarily against aphides and secondarily against other insects. Consideration is also...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971