Resources Library by ANA

A quantified study on what people do during commercial breaks

By using a mostly forgotten research technique of observation, we were able to obtain, in an unorthodox way, a clear insight into how television, including the use of all new technology, is used during the commercial breaks. We were also able to...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Chris Horsley

Company: Bates CHI & Partners

June 15, 1986

Master and optimise the future of a brand

The object of this talk is to present to you a tool with which to analyse and master this confrontation, intended to help those in charge of a brand in their prospective thinking on the future of this brand. I will first of all present the tool from...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Geneviève Ville

Company: BVA Group

June 15, 1986

Master and optimise the future of a brand (French)

The object of this talk is to present to you a tool with which to analyse and master this confrontation, intended to help those in charge of a brand in their prospective thinking on the future of this brand. I will first of all present the tool from...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Geneviève Ville

Company: BVA Group

June 15, 1986

Changing stores to suit the changing customer

This paper examines the changes that have occurred in retailing formats and shopping environments in the last 100 years and highlights the increasing acceleration of that change. It considers the demographic factors in the UK which have impacted...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Monica D. Lucas

June 4, 1986

The impact of changes in retailing on promotions research

No one would dispute that over the last two decades there has been a dramatic shift in the balance of power between manufacturer and retailer. Whilst perhaps most evident is the grocery sector this has extended to roost other areas of retailing. This...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Maureen Johnson

November 6, 1985

The Danish agricultural supply system

This paper deals with the structural development of the Danish agricultural supplies industry and, in particular, the future prospects for the industry. In the light of this it will be analysed how the structural development is going to influence the...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Author: Niels Jorgensen

June 15, 1985

Taking stock

How then to sum up what we see so far in this decade. Certainly we have much to be pleased and proud about. Our industry well established in the business league; growing strongly in real turnover and volume terms; resilient in the face of economic...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Eileen Cole

June 15, 1985

Changes in energy supply and use into the future

A main purpose of the paper, however, was to attempt to look beyond the recession and in this connection the author conducted his own survey among European energy experts, with a view to obtaining a better appreciation of both recent energy trends...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: John D. F. Martyn

June 15, 1984

Making it all happen: The co-ordinator's view

In this paper, I shall discuss two main themes, from the point of view of an international co-ordinating agency, namely: the problems of communication; the role of check lists in improving communications. Thereafter, most of this paper will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Michael Wilsdon

June 15, 1984