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Wilensky, A. (1997a, May 01). Strategic capital of brands within the new international and Latin American scenario. ANA - ESOMAR. Retrieved May 17, 2024, from
Schmeichel, N. (1997a, May 01). Customer satisfaction in the distribution line . ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/customer-satisfaction-in-the-distribution-line-