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Research papers

Measuring change

It could be argued that market and media research have already reached a high level of sophistication. That the consumer classification systems we have evolved over the past years keep the information we need flowing smoothly and effectively. So why...

Catalogue: Seminar 1982: Classifying Consumers
Author: Charles C. Dawson
June 15, 1982
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Citation

Dawson , C. C. (1982a, June 15). Measuring change. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/measuring-change