Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.
Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.
This quantitative study of 802 survey responders and non-responders from around the world examines the general publicâs acceptance of survey research. Key findings include: the importance of incentivization is increasing; poorly constructed surveys are convincing respondents that their time is being wasted; and telephone surveys are more frequently considered an invasion of privacy than mail or online surveys. On the other hand, people will make time for surveys that respect their time and privacy concerns; the activity of survey participation is not considered to be boring per se; and respondents feel that participating in surveys allows them to voice their opinions.
This paper describes some of the perceptions and attitudes of Latin American teenagers towards their lives and specifically explores their attitudes towards information technology. It reports the existence of several segments of young people and describes them in terms of general acceptance of the new technology as well as specific barriers that prevent a more complete and harmonic integration with the tools of the new millennium.
This paper explores why some technologies (e.g. IT and telecoms) are well embraced whereas others, such as biotechnology, are more likely to generate anxiety. It examines the role of the internet in disseminating information about biotechnology itself, and the issues surrounding it. It concludes that attitudes are themselves dynamic, but that a new era of consumer dialogue will require consultation mechanisms. The internet may (or may not) have a role to play.
This paper presents the findings from a study of 184 professionals from American and multi-national research agencies. The study focuses on the organizational characteristics of the agencies and the degree to which they embrace or avoid the adoption of new technologies. In general, results show that the marketing research industry conforms to the majority of hypothesized relationships between the adoption of technology and environments thought to foster such activities. There exists a positive relationship between firms more likely to adopt technology and various measures of success.
This paper describes the media behaviour of six ethnic groups in the Netherlands with regard to cultural acceptance levels. The groups are made up of Turkish, Moroccan, Surinamese, Chinese, Antillean and Moluccan people aged 18 years and older. The results are based on a quantitative study carried out in 1998 and reported in 1999, and also the results of a 1997 study carried among Turkish, Moroccan and Surinamese youngsters, aged between 13 and 17 years.
This article overviews consumers interests in new video technologies, which will deliver both high quality video entertainment and Internet/information services, in other words video technologies which bring convergence. Two independent sets of qualitative information enhance the understanding of current consumer interest. The first, a system based on the theory of diffusion, assigns people to groups based on their interest in adoption of new technologies. The second, a consumer segmentation system, assigns persons to groups based on their current involvement with media technologies as well as their media and personal values. Results show that consumersâ interest in and inclination to purchase new video technologies depend on the characteristics of the offering, content as well as platform. Video platforms and entertainment contents appeal to nearly all groups regardless of their innovation tendencies, whereas the PC platform has narrower appeal with most interest among the earliest adopter groups. Results have important implications for the positioning and marketing of new video technologies.
This paper analyses the effect of the fine fragrance current brand used, on the perception of test fragrances and consequently the acceptance or rejection of product evaluated. This paper also analyses whether it is preferable to use word or pictures in describing different types of woman, and in establishing relationships between them and certain types of olfactive descriptors.
In the following it will be analysed in how far these and other instruments were accepted by the farmers up to now, initiated target-orientated processes and produced purposeful results. With this it is necessary to differentiate the mechanisms of regulation, in the broader sense the possibilities of reaction, too, according to the ones which are affected by degree of choice in this and the monetary attractiveness.
This paper will review a long term Canadian research programme which has tested consumer interest in and demand for what might be termed the first generation of new communication services-teletext services, cable TV specialty channels, repeat channels and a direct-to-home satellite service. These early new services, which have their counterparts around the globe, represent only the very beginning of the convergence of conventional TV/radio broadcasting with telecommunication systems, which will offer features such as improved picture and sound, data as well as audio-video retrieval and, most importantly, interactivity (virtually instant two-way communication between content suppliers and subscribers and, potentially, even among subscribers on the system.) The paper will begin with a review of pertinent research studies, explore the effects of research design on results, discuss some key findings about consumer reaction to communication services introduced in recent years and conclude with some hypotheses about consumer acceptance of future new services. The paper concentrates on TV and video services but many findings will be applicable to other future communication services. Similarly, the focus is on consumer entertainment services but much of what is discussed applies to business, education, government services, etc.
This paper presents a new technology, IdeaMap, designed to accomplish 4 objectives: a) Significantly increase the scope of elements that one can investigate to build improved concepts, b) Improve the speed at which the consumer data is analyzed and made available to the researcher, c) Expand the scope of concept research from basic strategy to execution by incorporating words, pictures, music and voice-overs, and d) Optimize concepts by means of a set of programs that searches for the combination of concept elements to maximize acceptance, as well as fit specific communication profiles. The approach is illustrated by a case history with a telephone service.