Tag: "Advertising Effectiveness"

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Research papers

Biometric to optimise customer enagement

Catalogue: Latin America 2020 - Insights Festival
Companies: Belcorp, Synapbox
Date: October 19, 2020
Authors: Francesca Castañeda Fassioli, Andrés Botero Cardona

Research papers

From accountability to incrementality

Catalogue: Insights Festival 2020
Company: Google
Date: September 15, 2020
Author: Minh Nguyen

Research papers

Disrupting System 1 thinking: Better science for smarter marketing

Catalogue: Insights Festival 2020
Company: IPSOS
Date: September 15, 2020
Authors: Rich Timpone, Vinod Venkataraman, Tamara Ansons, Davide Baldo, Manuel Garcia-Garcia, Ornella Godard, Martin Schoeller, Colin Strong

Research papers

Love and trust underground

Catalogue: Congress 2017: Visionary
Company: COG Research Ltd.
Date: September 3, 2017
Authors: Nicola Barrett, Robert Ellis

Research papers

Feel more, click more

Catalogue: Congress 2017: Visionary
Company: System1 Research Limited
Date: August 31, 2017
Author: Jocelyn Simon

Research papers

Conceptual closure

Catalogue: Asia Pacific 2015: Asia Means Business
Date: June 15, 2015
Authors: Richard B. Silberstein, Geoffrey Nield, Shaun Seixas

Magazines

Revue Française du Marketing (Décembre 2013)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: December 1, 2013
Author: ADETEM

Magazines

Research World (March 2008)

Catalogue: Research World 2008
Date: March 1, 2008
Author: ESOMAR B.V.

Research papers

We'll be right back. Honest

Catalogue: WM3 2007
Date: June 3, 2007
Authors: Brian Rock, Virginia Beal

Magazines

Revue Française du Marketing (Février 2006)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: February 1, 2006
Author: ADETEM

Magazines

Revue Française du Marketing (Mars 2005)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: March 1, 2005
Author: ADETEM

Research papers

Drinking under the influence

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Company: IPSOS
Date: June 20, 2003
Authors: Liz Landy, Sarah Gale