Tag: "Advertising Effectiveness"

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Webinars

System 0 is the key to success with systems 1&2

Catalogue: Webinars 2020
Company: eye square
Date: November 12, 2020
Author: Jeff Ephraim Bander

Research papers

Biometric to optimise customer enagement

Catalogue: Latin America 2020 - Insights Festival
Companies: Belcorp, Synapbox
Date: October 19, 2020
Authors: Francesca Castañeda Fassioli, Andrés Botero Cardona

Videos

Lemon- Why the advertising brain has gone sour

Catalogue: Insights Festival 2020
Date: September 16, 2020
Author: Ed Harrison

Research papers

From accountability to incrementality

Catalogue: Insights Festival 2020
Company: Google
Date: September 15, 2020
Author: Minh Nguyen

Research papers

Disrupting System 1 thinking: Better science for smarter marketing

Catalogue: Insights Festival 2020
Company: IPSOS
Date: September 15, 2020
Authors: Rich Timpone, Vinod Venkataraman, Tamara Ansons, Davide Baldo, Manuel Garcia-Garcia, Ornella Godard, Martin Schoeller, Colin Strong

Videos

Disrupting System 1 thinking: Better science for smarter marketing

Catalogue: Insights Festival 2020
Company: IPSOS
Date: September 15, 2020
Authors: Rich Timpone, Vinod Venkataraman

Videos

From accountability to incrementality

Catalogue: Insights Festival 2020
Company: Google
Date: September 14, 2020
Author: Minh Nguyen

Videos

Half the money I spend on advertising is wasted

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Authors: Alberto Fernandez, Melissa Pellegrini

Videos

TV real-time engagement!

Catalogue: Latin America 2019
Date: April 8, 2019
Authors: Felix Oberholzer, Daniela Novick

Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Date: December 12, 2018
Author: Michelle Gansle

Research papers

Love and trust underground

Catalogue: Congress 2017: Visionary
Company: COG Research Ltd.
Date: September 3, 2017
Authors: Nicola Barrett, Robert Ellis

Research papers

Feel more, click more

Catalogue: Congress 2017: Visionary
Company: System1 Research Limited
Date: August 31, 2017
Author: Jocelyn Simon