Tag: "Advertising Effectiveness"

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Videos

Half the money I spend on advertising is wasted

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Authors: Alberto Fernandez, Melissa Pellegrini

Videos

TV real-time engagement!

Catalogue: Latin America 2019
Date: April 8, 2019
Authors: Felix Oberholzer, Daniela Novick

Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Date: December 12, 2018
Author: Michelle Gansle

Research papers

Love and trust underground

Catalogue: Congress 2017: Visionary
Company: COG Research Ltd.
Date: September 3, 2017
Authors: Nicola Barrett, Robert Ellis

Research papers

Feel more, click more

Catalogue: Congress 2017: Visionary
Company: System1 Research Limited
Date: August 31, 2017
Author: Jocelyn Simon

Research papers

Conceptual closure

Catalogue: Asia Pacific 2015: Asia Means Business
Date: June 15, 2015
Authors: Richard B. Silberstein, Geoffrey Nield, Shaun Seixas

Magazines

Revue Française du Marketing (Décembre 2013)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: December 1, 2013
Author: ADETEM

Magazines

Research World (March 2008)

Catalogue: Research World 2008
Date: March 1, 2008
Author: ESOMAR B.V.

Research papers

We'll be right back. Honest

Catalogue: WM3 2007
Date: June 3, 2007
Authors: Brian Rock, Virginia Beal

Magazines

Revue Française du Marketing (Février 2006)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: February 1, 2006
Author: ADETEM

Magazines

Revue Française du Marketing (Mars 2005)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: March 1, 2005
Author: ADETEM

Research papers

Drinking under the influence

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Company: IPSOS
Date: June 20, 2003
Authors: Liz Landy, Sarah Gale