Tag: "Advertising Effectiveness"

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Research papers

The radio-tv media mix

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Date: April 1, 2001
Authors: Craig T. Gugel, Roberta M. McConochie

Research papers

Radio sells

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Date: April 1, 2001
Authors: Uwe Domke, Christoph Wild

Research papers

Testing television advertising using interactive television

Catalogue: ESOMAR Net Effects 2001
Date: February 11, 2001
Authors: Joshua D. Clinton, John S. Lapinski

Research papers

The lifetime value of advertising

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Author: Steve Kingsbury

Research papers

Streaming media on the Web

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Company: Kantar
Date: November 1, 2000
Authors: Nigel Hollis, Susan Blank

Research papers

How internet advertising works

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Date: June 15, 2000
Authors: Rex Briggs, Horst Stipp

Magazines

Research World (April 2000)

Catalogue: Research World 2000
Date: April 1, 2000
Author: ESOMAR B.V.

Research papers

Using consumer panels in media research

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Authors: Ravi Moorthy, Praveen Tripathi

Research papers

Does clutter degrade the media environment?

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Author: Debbie Solomon

Research papers

When every second counts

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: GfK
Date: June 15, 1998
Author: Lex van Meurs

Research papers

The brand choice and quantity model

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: Nielsen
Date: June 15, 1998
Author: Axel Tenbusch

Research papers

Effectiveness of television advertising exposure for packaged goods brands

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Date: June 15, 1998
Authors: James F. Donius, Michael von Gonten