Tag: "Advertising Persuasion"

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Research papers

Recall and persuasion

Catalogue: Seminar 1988: International Marketing Reserarch
Company: Burke, Inc.
Date: June 15, 1988
Authors: Patrick G. M. Standen, Stephen Factor

Research papers

Comparability in the measurement of advertising persuasion

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: Arne Krogh Nielsen, Lorenz C. Andersen

Research papers

Communication or persuasion?

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Julia Ann Burdus

Research papers

Do promotions undermine the brand?

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: January 1, 1980
Authors: Robin T. J. Tuck, W. G. B. Harvey

Research reports

Qualitative research into advertising concepts for Lady Braun Elegance

Catalogue: CRAM/Peter Cooper Archive Collection
Date: February 1, 1979
Author: CRAM/Peter Cooper Archive

Research papers

The evaluation of the drink and drive advertising campaign 1976/1977

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: Barry Lee, John A. Samuels

Research papers

Evaluating social persuasion advertising campaigns

Catalogue: Seminar 1977: Social Research
Date: December 1, 1977
Author: John A. Samuels

Research papers

Measuring advertising effect through multidimensional scaling of perceptions and preferences

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: AIM Create
Date: June 15, 1976
Author: Sverre Riis Christenben

Research reports

Qualitative research on Macleans toothpaste commercial 'waking up'

Catalogue: CRAM/Peter Cooper Archive Collection
Date: April 1, 1976
Author: CRAM/Peter Cooper Archive

Research reports

Summary results of qualitative research on the slumberland 'Shrinking Room' commercial

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1975
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on television and press media advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 1, 1973
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on a new TV campaign for standard Nescafe

Catalogue: CRAM/Peter Cooper Archive Collection
Date: February 1, 1973
Author: CRAM/Peter Cooper Archive