Tag: "Advertising Planning"

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Research reports

Old Horborn

Catalogue: CRAM/Peter Cooper Archive Collection
Date: September 7, 1972
Author: CRAM/Peter Cooper Archive

Research papers

The optimisation of advertising success (German)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Author: Dieter Müller-Veeh

Research papers

The optimisation of advertising success

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Author: Dieter Müller-Veeh

Research papers

Prediction techniques for advertising & circulation

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Date: June 15, 1972
Author: David Nicol

Research papers

Advertising and promotional policy and research on its effectiveness

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Date: June 15, 1972
Author: Basilio Riesco

Research papers

Qualitative research on Fish Finger commercials

Catalogue: CRAM/Peter Cooper Archive Collection
Date: April 8, 1972
Author: CRAM/Peter Cooper Archive

Research reports

Overview of research findings press advertising for Barclays

Catalogue: CRAM/Peter Cooper Archive Collection
Date: October 1, 1971
Author: CRAM/Peter Cooper Archive

Research papers

Practical frameworks for advertising and research

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Mary Tuck

Research papers

First experiences with Fishbein theory and survey methods

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: J. Bruce

Research papers

Consequences of applying the Fishbein model to advertising planning

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Company: Kantar
Date: June 15, 1971
Author: A. B. Cowling

Research papers

Can advertising and media planning be improved by the use of single-source data?

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Christopher Minter

Research reports

Attitudinal research for C.W.S Bakery Group

Catalogue: CRAM/Peter Cooper Archive Collection
Date: June 1, 1970
Author: CRAM/Peter Cooper Archive