Tag: "Advertising Research"
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Paper
Unspeakable truths
Catalogue: Asia Pacific 2019
Author(s): Whitney Xi, Rupam Borthakur, Mike Underhill, Bruce Bogle, Natalie Ho, Subba Kumari
Date: May 22, 2019
Paper
Optimising ROI on social media
Catalogue: Asia Pacific 2019
Author(s): Colin Ingram
Date: May 22, 2019
Video
Beyond traditionalism (Spanish)
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author(s): Alfredo Troncoso, Elisa Romero
Date: May 14, 2018
Video
Advertising for equality (Spanish)
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author(s): Isabela Aggiunti
Date: May 14, 2018
Magazine
Research World (March-April 2018)
Catalogue: Research World 2018
Author(s): ESOMAR B.V.
Date: April 1, 2018
Paper
The impact of personalization at scale
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author(s): Isabela Aggiunti, Caio Daier, Maria Julia Rayeb
Date: March 27, 2018
Paper
Beyond traditionalism
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author(s): Elisa Romero, Alfredo Troncoso
Date: March 13, 2018
Video
John Wanamaker... We now know which 50% of advertising is wasted
Catalogue: Congress 2017: Visionary
Author(s): Jackie Lorch
Date: November 27, 2017
Video
Build, measure, learn
Catalogue: Congress 2017: Visionary
Author(s): Patrick Fagan, Sally Wu
Date: November 27, 2017
Paper
Addressable TV advertising
Catalogue: Big Data World 2017: Smart Data Integration
Author(s): Edward Malthouse, Judy Franks, Ewa Maslowska
Date: November 13, 2017
Video
Love and trust underground
Catalogue: Congress 2017: Visionary
Author(s): Nicola Barrett, Robert Ellis
Date: November 7, 2017
Video
Cracking the code of impactful advertisement: How to appeal to both gen z and grown-ups?
Catalogue: Congress 2017: Visionary
Author(s): Yener Girisken, Secil Hasegeli Yagli
Date: October 30, 2017
Paper
Optimising ROI on social media
Catalogue: Asia Pacific 2019
Author(s): Colin Ingram
Date: May 22, 2019
Video
Beyond traditionalism (Spanish)
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author(s): Alfredo Troncoso, more
Date: May 14, 2018
Video
Advertising for equality (Spanish)
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author(s): Isabela Aggiunti
Date: May 14, 2018
Magazine
Research World (March-April 2018)
Catalogue: Research World 2018
Author(s): ESOMAR B.V.
Date: April 1, 2018
Paper
The impact of personalization at scale
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author(s): Isabela Aggiunti, more
Date: March 27, 2018
Paper
Beyond traditionalism
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author(s): Elisa Romero, more
Date: March 13, 2018
Video
John Wanamaker... We now know which 50% of advertising is wasted
Catalogue: Congress 2017: Visionary
Author(s): Jackie Lorch
Date: November 27, 2017
Video
Build, measure, learn
Catalogue: Congress 2017: Visionary
Author(s): Patrick Fagan, more
Date: November 27, 2017
Paper
