Tag: "Advertising Research"

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Research papers

Driving consumers' brand perception and engagement

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: Google, INTAGE HOLDINGS Inc.
Date: November 2, 2020
Authors: Minh Nguyen, Tomoya Naohara, Kosuke Yoshida

Research papers

From accountability to incrementality

Catalogue: Insights Festival 2020
Company: Google
Date: September 15, 2020
Author: Minh Nguyen

Videos

From accountability to incrementality

Catalogue: Insights Festival 2020
Company: Google
Date: September 14, 2020
Author: Minh Nguyen

Webinars

The new rules of advertising and branding in the post-COVID era

Catalogue: Webinars 2020
Date: July 2, 2020
Authors: Alina Serbanica, Loredana Iacob, Veronica Ungureanu, Andra Constantinescu, Victor Rotariu, Steliana Ifrim

Videos

What you see (is NOT) what you get

Catalogue: Fusion 2019
Company: CoolTool Inc
Date: November 10, 2019
Author: Dmitry Gaiduk

Research papers

What you see (is NOT) what you get

Catalogue: Fusion 2019
Company: CoolTool Inc
Date: November 10, 2019
Author: Dmitry Gaiduk

Videos

Multi-methods cocktail

Catalogue: Fusion 2019
Company: Unravel Research
Date: November 10, 2019
Author: Tom van Bommel

Research papers

Multi-methods cocktail

Catalogue: Fusion 2019
Company: Unravel Research
Date: November 10, 2019
Author: Tom van Bommel

Videos

From glass half full to glass overflowing

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: Microsoft, Microsoft
Date: September 8, 2019
Authors: Bernard Brenner, Robert Graves

Research papers

From glass half full to glass overflowing

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: Microsoft
Date: September 8, 2019
Authors: Robert Graves, Bernard Brenner, Akaash Nanda

Research papers

Unspeakable truths

Catalogue: Asia Pacific 2019
Companies: VF Corporation , Kantar
Date: May 22, 2019
Authors: Whitney Xi, Rupam Borthakur, Mike Underhill, Bruce Bogle, Natalie Ho, Subba Kumari

Research papers

Optimising ROI on social media

Catalogue: Asia Pacific 2019
Company: Kantar
Date: May 22, 2019
Author: Colin Ingram