Tag: "Advertising Testing"

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Webinars

System 0 is the key to success with systems 1&2

Catalogue: Webinars 2020
Company: eye square
Date: November 12, 2020
Author: Jeff Ephraim Bander

Research papers

Driving consumers' brand perception and engagement

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: Google, INTAGE HOLDINGS Inc.
Date: November 2, 2020
Authors: Minh Nguyen, Tomoya Naohara, Kosuke Yoshida

Videos

What you see (is NOT) what you get

Catalogue: Fusion 2019
Company: CoolTool Inc
Date: November 10, 2019
Author: Dmitry Gaiduk

Research papers

What you see (is NOT) what you get

Catalogue: Fusion 2019
Company: CoolTool Inc
Date: November 10, 2019
Author: Dmitry Gaiduk

Videos

Discovering new actionable insights with AI

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: Course5 Intelligence
Date: September 8, 2019
Authors: Ashwin Mittal, Sunita Venkataraman

Research papers

Discovering new actionable insights with AI

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: Course5 Intelligence
Date: September 8, 2019
Authors: Ashwin Mittal, Sunita Venkataraman

Research papers

Unspeakable truths

Catalogue: Asia Pacific 2019
Companies: VF Corporation , Kantar
Date: May 22, 2019
Authors: Whitney Xi, Rupam Borthakur, Mike Underhill, Bruce Bogle, Natalie Ho, Subba Kumari

Research papers

Permission to launch

Catalogue: Congress 2018
Companies: ZappiStore, Kantar
Date: September 23, 2018
Authors: Andy Gallagher, Babita Earle

Videos

Permission to launch

Catalogue: Congress 2018
Companies: ZappiStore, Kantar
Date: September 23, 2018
Authors: Andy Gallagher, Babita Earle

Research papers

Injecting emotion into campaign effectiveness

Catalogue: Congress 2018
Date: September 23, 2018
Author: Hamish McPharlin

Videos

Injecting emotion into campaign effectiveness

Catalogue: Congress 2018
Date: September 23, 2018
Author: Hamish McPharlin

Research papers

Testing television advertising using interactive television

Catalogue: ESOMAR Net Effects 2001
Date: February 11, 2001
Authors: Joshua D. Clinton, John S. Lapinski