Tag: "Advertising Testing"

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Videos

What you see (is NOT) what you get

Catalogue: Fusion 2019
Company: CoolTool Inc
Date: November 10, 2019
Author: Dmitry Gaiduk

Research papers

What you see (is NOT) what you get

Catalogue: Fusion 2019
Company: CoolTool Inc
Date: November 10, 2019
Author: Dmitry Gaiduk

Videos

Discovering new actionable insights with AI

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: Course5 Intelligence
Date: September 8, 2019
Authors: Ashwin Mittal, Sunita Venkataraman

Research papers

Discovering new actionable insights with AI

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: Course5 Intelligence
Date: September 8, 2019
Authors: Ashwin Mittal, Sunita Venkataraman

Research papers

Unspeakable truths

Catalogue: Asia Pacific 2019
Companies: VF Corporation , Kantar
Date: May 22, 2019
Authors: Whitney Xi, Rupam Borthakur, Mike Underhill, Bruce Bogle, Natalie Ho, Subba Kumari

Research papers

Permission to launch

Catalogue: Congress 2018
Companies: ZappiStore, Kantar
Date: September 23, 2018
Authors: Andy Gallagher, Babita Earle

Videos

Permission to launch

Catalogue: Congress 2018
Companies: ZappiStore, Kantar
Date: September 23, 2018
Authors: Andy Gallagher, Babita Earle

Research papers

Injecting emotion into campaign effectiveness

Catalogue: Congress 2018
Date: September 23, 2018
Author: Hamish McPharlin

Videos

Injecting emotion into campaign effectiveness

Catalogue: Congress 2018
Date: September 23, 2018
Author: Hamish McPharlin

Research papers

Testing television advertising using interactive television

Catalogue: ESOMAR Net Effects 2001
Date: February 11, 2001
Authors: Joshua D. Clinton, John S. Lapinski

Research papers

Advertising research

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: Flemming Hansen

Research papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen

Catalogue: ESOMAR Congress 1989
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
Date: September 15, 1989
Authors: Rolf Pfleiderer, Gunter Luke