If there?s anything the last year has taught us, it?s to expect the unexpected. From dramatic changes in consumer behavior to rapid shifts in the way we work, we?ve seen that the technology we use needs to be adaptable across a variety of situations. But for consumer insights and marketing teams, finding the processes and tools to support these changing needs can be difficult. In this in-depth webinar, Stravito CEO and Co-founder Thor Olof Philogène will:- Share learnings on how to keep insights work agile from some of the world?s leading media, consumer electronics, and FMCG brands;- Showcase how an AI-powered knowledge management platform addresses the challenges that come with remote insights work;- Provide concrete tips on how consumer insights and marketing teams can keep employees across business units informed, inspired, and ready to tackle the unexpected.
How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
Consumers have changed this year. But getting a handle on what your target audience wanted and needed a few months ago is not enough to make safe assumptions for new product development today. Why? Because they're constantly changing in the face of unprecedented circumstances. And product launch success depends on your ability to keep up.During this workshop, we'll share how crucial agile insights are to making quick decisions to move businesses forward.
Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoe will discuss the broader landscape changes that impact how we conduct market research and explore what it means for mainstream methodologies as well as emerging approaches. Topics will include: - Technological, cultural and business trends impacting market research;- Agile research as an emerging methodology;- The growth of mobile ethnographies and online focus groups.
Remote work has gone from cultural perk to the new reality. And while IT can quickly scale up tools like real-time video and chat, it's harder to implement new processes and tools for the asynchronous, spontaneous and agile work of teams usually working in close quarters.In this webinar, we'll cover learnings from world-leading brands on how you can use this new appetite and necessity for digitalization to quickly share new research and information and transform your insight management, for the better.
Learn how to improve time, cost and relevance on research for/with corporate clients.
Learn how to improve time, cost and relevance on research for/with corporate clients.
Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.
Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.
Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's, Allstate and Tyson as they seek to innovate in new ways.