How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.
Learn how to improve time, cost and relevance on research for/with corporate clients.
Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.
Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship? We wanted to provide an easy to use, simple and intuitive digital channel to low income prospect clients, in order to increase our client base. The challenge was taken and lead by an internal team of UX designers, sponsored by the business area in charge for the digital channels. People with low income may be more reluctant and suspicious about using Itau's digital channels for banking. Reluctance may come from unfamiliarity with technology and lack of affinity with the brand. A Design Thinking approach was used to guide the project throughout five major phases: exploration, synthesis, ideation, prototyping and testing.
This paper is about taking a holistic approach to online communities and developing a mindset that obsessively focuses on the client end-game, rather than any fixed methodology. We explore what makes an effective online community; highlighting what works, and also some of pitfalls (based on personal experience!). During the course of the paper we'll use four case studies from clients in diverse sectors to illustrate the key points.
Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.
The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We show what has changed already with our clients and why and how the research industry has to get more agile. The paper reveals how agile research is able to keep up with our clients' working processes and with the user's behaviour and expectations that are more agile than ever before.We demonstrate this by using case studies in the field of UX research. Other more traditional research areas are about to change too - our case studies will allow the audience to glance at what seems to be nothing less but the future of our industry.
Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research approach contrasts with the common "waterfall model" of specifying objectives followed by project design, followed by implementation, followed by deliverables. The agile method aims to gather feedback from the customer (the internal or external client) through early and continuous delivery. The "aha moment" actually occurs several times along the way, allowing for learning to take place continuously and questioning to be refined as the research proceeds. The benefits of Agile, iterative learning and the future path of research will be covered.