Are you a member of an Association? Why or why not? Tell us in a few lines in this session. Associations had to pivot quickly to provide the support researchers needed in a time of crisis. Are your Association(s) meeting your expectations? What more should Associations do to support researchers in a post-pandemic world? Attend this session to hear how Associations changed course to support members, and to offer your suggestions to help Associations deliver the value you need in a post-pandemic world.
A Dutch association of market researchers was established in May 1963. On 15th October 1963 the first meeting devoted to market research was organized in Scheveningen. Some 400 people took part representing a large number of Dutch industries, governmental institutions, research and advertising agencies. By the end of 1963 the association numbered about 120 members. Several working parties have been established, each of them devoting itself to some particular problems, such as meetings, education, techniques, international relations, etc.
The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F. has realised this well, as it has given a large space on its council and its committees to members of ESOMAR. Let us, therefore, face together the parallel development of our organisations and the activities within ESOMAR. The I.M.F. and the national societies, let us advise each other, let us help each other to build a common edifice.
The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F. has realised this well, as it has given a large space on its council and its committees to members of ESOMAR. Let us, therefore, face together the parallel development of our organisations and the activities within ESOMAR. The I.M.F. and the national societies, let us advise each other, let us help each other to build a common edifice.
IUOTO, through its Research Commission, has always recognised the importance of research in international travel. In this era of rapid expansion in international movement there have been changes in travel habits, substantial investment in means of transport, accommodation, resort equipment and other visitor amenities, together with considerable expenditure in promotion and marketing. An expanding industry operating in a mass market needs economic research. This is particularly true of travel where co-operative operation is essential. Each of the industries or trades servicing the traveller usually provides one type of service or only one component of the product, and is then dependent on traffic being attracted to the area of operation for reasons other than the quality or attractiveness of this component. Governments, conscious of the importance of tourism to their economies, are much involved in promotion and development of international travel.
The present Yearbook will give further illustrations of some of the tendencies signalled last year.