Neural networks are methods widely used in tasks such as image recognition, computer vision, sequence prediction, text encoding and document classification. At Viacom's Data Science and Advanced Analytics (DSAA) we are building cutting-edge platforms that utilize a specific flavor of recurrent neural nets (Long Short-Term Memory network) that feed into broader ensemble models to predict ratings for our networks. This talk will be a blitz workshop intended for practitioners in data science with an informal account of what we've learned about the design and training of LSTMs for sequence prediction.
On 1 January 2016, the charity SKO (Stichting Kijk Onderzoek) started supplying daily ratings for programme content viewed online. Initially the ratings report on online programmes were distributed by NPO, RTL Netherlands and SBS Broadcasting (Dutch television channels). With this data, SKO is able to report on the online reach and viewing behavior per target group. SKO is the first party worldwide to offer daily online ratings. Uniquely, the new research effort is based upon data gathered through a hybrid measuring method that employs both census data and panel data. Data supply commenced on January 1 2016 SKO is the first party worldwide that is able to offer detailed, high quality online viewing information through a hybrid method. Phase 1: measuring online viewing behaviour next to TV set viewing behaviour: In order to produce a reliable online video currency, data from the SKO Online Panel and SKO Census needed to be combined. This is the first step of data integration. Initially, the online ratings include NPO, RTL Netherlands and SBS Broadcasting programmes. Later on, other participants such as Discovery Networks, VIACOM, FOX International Channels Benelux, Disney and Sanoma will join SKOâs online effort. Phase 2: integration of online viewing behaviour and TV set viewing behaviour In the second phase of the project â now being worked on â the online video data will be integrated with existing ratings through data fusion. This will result in a cross-media Video Total. From then on, it will be possible to report on the total reach of programmes and video commercials. Users will also be able to keep track of the share of âofflineâ and âonlineâ in the total reach. Of course it is possible, just like in Phase 1, to make analyses per target group.
Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under continued State harassment, making it a challenge for the remaining private media to creatively connect to a politically divided audience. Our purpose is to show how innovative audience measurement techniques helped Venezuela's second largest TV Channel to successfully navigate this environment, while maintaining audience engagement. Semantic analysis, gathered from viewers' opinions and social media content, combined with "hard" audience measurement analytics, delivered the "soft" insights for gauging engagement within a context of a turbulent society.
EGTA is the European trade association for marketers of advertising solution across screens and audio platform. Their mission is to assist and enable televisions and radios to monetise effectively audiovisual content through advertising solutions.
Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under continued State harassment, making it a challenge for the remaining private media to creatively connect to a politically divided audience. Our purpose is to show how innovative audience measurement techniques helped Venezuela's second largest TV Channel to successfully navigate this environment, while maintaining audience engagement. Semantic analysis, gathered from viewers' opinions and social media content, combined with "hard" audience measurement analytics, delivered the "soft" insights for gauging engagement within a context of a turbulent society.
In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for TV. TV Re[defined] reveals that TV is in fact alive and well. With few limitations upon it, the small screen is inspiring a dizzying array of conversation-worthy content. Viewers are redefining for themselves their relationship with their televisionsâand for a large segment of the audience it's a relationship that is deeper than ever. TV Re[defined] sheds light on global viewers evolving habits how they discover and consume contentand illustrates how content creators and TV providers can redefine their relationship with viewers in the new TV landscape.
What is speech-enabled IVR? IVR is the English acronym for Interactive Voice Recognition or Interactive Voice Response which, in telecommunications, refers to an automatic interaction system that makes interaction between people and computer by applying voice as the linkng element. It may be enabled unidirectionally or bi-directionally. For the Radio Audience study subject of this research paper, the bidirectional voice-enabled interaction approach was applied throughout the entire data collection phase.
This issue looks at digital communications and audience measurement and asks how rapidly are audiences emigrating to online? Does this mean the gradual death of print? Which generations and regions are most affected and how are brands keeping up with these trends?