All too often, as insights companies strive to gain business process efficiencies by automating time-consuming manual tasks, they lose sight of the big picture. Many lack a full understanding of the complexities and challenges surrounding automation, especially when it comes to the data collection process. Trying to solve these challenges themselves can cost colossal amounts of time, resources, and money. Not only does this path take the focus away from the company's core business of delivering valuable insights to its customers, but it also paralyses the company?s ability to effectively compete. Innovation dies under a mushroom of unnecessary technical debt. In this webinar we will cover: The complex landscape around market research data collection and sample supply chain automation. How the need for standardisation rapidly increases the complexity layers and leads to large scale technical and human resource complications. Best practices for deploying a scalable and future-proof automated data collection solution that will drive innovation.