In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn key categories that have both grown and contracted in consumer interest, in addition to the underlying human needs some cosmetics categories now play.
Utilizing mostly social listening and search tools to curate the magazine content, and help launch nearly 40 innovations, with Beauty Tuned In we have the latest beauty trends at our fingertips, enabling us to glue them to the core of everything we do.
We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative research to try and identify the issues that Japanese women deem most relevant to themselves and seek support for. This understanding is felt to be key to providing meaningful support to women, as well as enabling brands to connect with consumers with messaging that resonates.
The general objective of this study is to analyze shopper's behaviour during their purchase intention processes at the retail outlet for the hair care category, specifically shampoo, and provide ELVIVEâs brand with relevant information to work on their marketing strategy. A sample composed of 40 female participants within one supermarket store was analyzed and the eye-tracking method was used to analyze their visual attention to different visual stimuli at a retail outlet. The results indicate that the more visual attention the consumer has to a specific shampoo brand, the greater their intention to purchase will be. Likewise, the more the consumer looks at the price of a shampoo brand, the greater their intention to purchase will be. However, not enough evidence has been found to affirm that the more visual attention paid by the consumer to the advertising of a specific shampoo at the retail outlet, the greater their intention to purchase will be.
Beauty marketers today are seeking information on how beauty is being discovered and purchased in LATAM- on who buys what products and on which platforms. With this study we aim to help marketers understand how best to reach the modern beauty buyer. We look at modern beauty buyer's priorities and their relationship with beauty. We also study how social media channels- specifically Facebook and Instagram- are playing a distinct role in purchase cycle.
Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently. This paper explores how the hijab has moved from a symbol of 'oppression' in the past to a strong medium of expression. It explores the opportunity that the hijab and halal provide to brands in the space of beauty, as the hijab has become a social currency in terms of a fashion accessory and halal will cerainly become one too. In this scenario, brands need to be prepared in order to meet both these changes as they might present an important inflection for the beauty category.
Researchers are forever looking for newer ways of engaging and understanding consumers. In this paper, I will be discussing how Dramaturgy, a concept borrowed from the study of theatre and introduced to sociology, can be applied in consumer research to gain deeper insights into their life-worlds. Dramaturgy has the potential to be the overarching research philosophy that influences how we collect, analyse and interpret data. Dramaturgy, or the theatric metaphor, has a special connect with people in the Indian subcontinent who have been nurtured on a diet of Bollywood. These films, whose origin lies in India's traditional drama forms (e.g. Yatra) are widely known for their high voltage dramatic contents and emotional impact. People in India are passionate about Bollywood and view it as a consolidation of their everyday lives. This paper celebrates the Indian passion for drama and explores how it can be harnessed and leveraged in consumer research through a case study on women and their multiple identity roles.
Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently. This paper explores how the hijab has moved from a symbol of 'oppression' in the past to a strong medium of expression. It explores the opportunity that the hijab and halal provide to brands in the space of beauty, as the hijab has become a social currency in terms of a fashion accessory and halal will cerainly become one too. In this scenario, brands need to be prepared in order to meet both these changes as they might present an important inflection for the beauty category.
The study demonstrates that the concept of Dramaturgy can be successfully applied in consumer research to explore complex phenomenon such as multiple identities and relate these with needs, aspirations and behaviour. It is an effective substitution of ethnography and apt for a range of studies that include explaining the concept of Dramaturgy with the help of Bollywood, people across cultures will be able to relate to the concept as it is based on the fundamental human instinct of impression management and identity projection.
ProcterGamble is widely seen as cutting edge in how well we understand consumer and market dynamics and how we bring this knowledge to our retail partners. The project 'How to Shape Future Health and Beauty Shopping' embarks on a highly collaborative journey together with retail partner dm and GIM as the chosen partner for in-depth consumer understanding. This paper will reveal the need to evolve the shopping environment into a place for exchange with the need to view health and beauty as two sides of the same coin.
Beauty has been of major concern to people since ancient times. Think, for example, of the Greek statues. But in the 21st century beauty seems to have become a hype. Perfectly styled female and male bodies and faces flood not only Playboy magazines and Pirelli calendars but a whole range from yellow press to soap operas.In Germany, the situation of the market for cosmetic surgery was quite unclear until 2005. Data were missing concerning the number of suppliers and customers of cosmetic surgery as well as concerning the quality of surgery results and the qualification of the suppliers.The German Federal Ministry of Food, Agriculture and Consumer Protection therefore funded a research project concerning a review of market supply, problems and need for consumer-oriented political action.The study presented is by our knowledge the most comprehensive study ever done in Europe.
This report is a methodological proposal for creating a data fusion model whose product is an index called Ad-Foint which integrates brand advertising investment media management and the real response of the target markets. It is an indicator that weighs the causes and effects of the individual management of each brand. The fusion is carried out by integrating three studies: advertising investment television audience and a survey of recall and attitude towards advertising. This method has been created to generate a series of time intervals that allow for a dynamic follow-up study of brand performance over a period of time. The following report includes both a description of the model and its practical application for products in the shampoo category giving the results for other markets as well.