How holistic is your approach to making decisions on the most important marketing lever?
90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.
Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?
Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.