Tag: "Brand Equity"

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Research papers

Uncovering affinities and brand equity by simply listening

Catalogue: Big Data World 2017: Smart Data Integration
Date: November 8, 2017
Author: Marcello Sasso

Videos

Uncovering affinities and brand equity by simply listening

Catalogue: Big Data World 2017: Smart Data Integration
Date: January 15, 2017
Authors: Marcello Sasso, Tim Burke

Videos

What does your brand smell like?

Catalogue: Sensory Forum 2015: Marketing Meets Science
Date: June 15, 2015
Author: Massimo Cealti

Research papers

Measuring pricing power of a global brand in an Asian market

Catalogue: Asia Pacific 2015: Asia Means Business
Date: June 15, 2015
Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen

Videos

Measuring pricing power of a global brand in an Asian market

Catalogue: Asia Pacific 2015: Asia Means Business
Date: June 15, 2015
Authors: Don Sexton, Kamal Sen, Ruchira Jain, Venu Gorti

Research papers

Coca Cola's real-time intelligence

Catalogue: Latin America 2015: Carnival of Insights
Companies: The Coca-Cola Company , BrainJuicer
Date: June 15, 2015
Authors: Cristina Brand, Carla Mayumi, Flavio Marcondes, Gabriel Aleixo

Research papers

The dots can only be connected with a tune!

Catalogue: Online Research 2010: E-Universe
Companies: Nielsen, Nestlé
Date: October 19, 2010
Authors: Claudia Suárez-Gapp, Frank Hofmann

Research papers

Sustainability as a monetary brand value

Catalogue: Congress 2009: Leading The Way
Date: September 22, 2009
Author: Stephan Götze

Research papers

Measuring the brand impact of search

Catalogue: WM3 2009: Change Is In The Air...
Company: Dentsu Macromill Insight
Date: May 7, 2009
Authors: Jonny Protheroe, Mark Greenstreet

Research papers

Let it flow!

Catalogue: Congress 2008: Frontiers
Companies: IPSOS, The Coca-Cola Company
Date: September 26, 2008
Authors: Trent Ross, Curt Stenger, Angela Lovejoy, Omar Rodriguez, David Pring

Magazines

Revue Française du Marketing (Mars 2008)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: March 1, 2008
Author: ADETEM

Research papers

Touching smells, sniffing colours, tasting odours

Catalogue: Fragrance 2007
Company: Focus S.r.L.
Date: November 14, 2007
Authors: Alan Branthwaite, Luigi Toiati