Tag: "Brand Equity"

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Videos

Integrated pricing strategy

Catalogue: Asia Pacific 2020 - Insights Festival
Company: Diageo
Date: November 3, 2020
Author: Arvind Sainath

Videos

Purpose in Asia

Catalogue: Asia Pacific 2020 - Insights Festival
Company: Kantar
Date: November 2, 2020
Authors: Anne Rayner, Vanessa Gibbon

Research papers

Purpose in Asia

Catalogue: Asia Pacific 2020 - Insights Festival
Company: Kantar
Date: November 2, 2020
Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon

Research papers

Integrated pricing strategy

Catalogue: Asia Pacific 2020 - Insights Festival
Company: Diageo
Date: November 2, 2020
Author: Arvind Sainath

Videos

Brands Connect: Episode 2

Catalogue: Brands Connect Series
Companies: The Coca-Cola Company , United Healthcare
Date: October 2, 2020
Authors: Begonia Fafian, Martyn Crook

Research papers

Uncovering affinities and brand equity by simply listening

Catalogue: Big Data World 2017: Smart Data Integration
Date: November 8, 2017
Author: Marcello Sasso

Videos

Uncovering affinities and brand equity by simply listening

Catalogue: Big Data World 2017: Smart Data Integration
Date: January 15, 2017
Authors: Marcello Sasso, Tim Burke

Videos

What does your brand smell like?

Catalogue: Sensory Forum 2015: Marketing Meets Science
Date: June 15, 2015
Author: Massimo Cealti

Research papers

Measuring pricing power of a global brand in an Asian market

Catalogue: Asia Pacific 2015: Asia Means Business
Date: June 15, 2015
Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen

Videos

Measuring pricing power of a global brand in an Asian market

Catalogue: Asia Pacific 2015: Asia Means Business
Date: June 15, 2015
Authors: Don Sexton, Kamal Sen, Ruchira Jain, Venu Gorti

Research papers

Coca Cola's real-time intelligence

Catalogue: Latin America 2015: Carnival of Insights
Companies: The Coca-Cola Company , BrainJuicer
Date: June 15, 2015
Authors: Cristina Brand, Carla Mayumi, Flavio Marcondes, Gabriel Aleixo

Research papers

The dots can only be connected with a tune!

Catalogue: Online Research 2010: E-Universe
Companies: Nielsen, Nestlé
Date: October 19, 2010
Authors: Claudia Suárez-Gapp, Frank Hofmann