Tag: "Brand Image"

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Webinars

How to Build Brands Post-Covid by Fulfilling the Consumer?s Quest for Meaning

Catalogue: Webinars 2022
Companies: MRII, IPSOS, MRII, IPSOS, MRII, IPSOS, MRII, IPSOS, MRII, IPSOS, MRII, IPSOS, MRII, IPSOS, MRII, IPSOS, MRII, IPSOS, MRII, IPSOS, MRII, IPSOS
Date: May 12, 2022
Authors: Stephen Kraus, Emmanuel Probst, Stephen Kraus, Emmanuel Probst, Stephen Kraus, Emmanuel Probst, Stephen Kraus, Emmanuel Probst, Stephen Kraus, Emmanuel Probst, Stephen Kraus, Emmanuel Probst, Stephen Kraus, Emmanuel Probst, Stephen Kraus, Emmanuel Probst, Stephen Kraus, Emmanuel Probst, Stephen Kraus, Emmanuel Probst, Stephen Kraus, Emmanuel Probst

Research papers

Inca Kola reconnection strategy

Catalogue: Latin America 2020 - Insights Festival
Companies: The Coca-Cola Company , BMC Strategic Innovation
Date: October 19, 2020
Authors: Fabian Jalife, Tomas Gross

Webinars

Bitter sweet symphony

Catalogue: Webinars 2019
Company: Happy Thinking People
Date: March 18, 2019
Author: Sven Arn

Research papers

When the nip becomes a bite

Catalogue: Congress 2018
Date: September 23, 2018
Author: Ritanbara Mundrey

Videos

When the nip becomes a bite

Catalogue: Congress 2018
Date: September 23, 2018
Author: Ritanbara Mundrey

Research papers

Tell me who your friends are, I will tell you who you are

Catalogue: Congress 2018
Date: September 23, 2018
Authors: Laurent Florès, Antoine Moreau

Videos

Tell me who your friends are, I will tell you who you are

Catalogue: Congress 2018
Date: September 23, 2018
Author: Laurent Florès

Videos

Can chairs talk?

Catalogue: Congress 2017: Visionary
Company: Kantar
Date: November 27, 2017
Authors: Preriit Souda, Chiara Davanzo Zamarian

Research papers

Can chairs talk?

Catalogue: Congress 2017: Visionary
Company: Kantar
Date: September 4, 2017
Authors: Preriit Souda, Chiara Davanzo Zamarian

Research papers

The quest to design the perfect icon

Catalogue: Congress 2015: Revelations
Company: Kantar
Date: October 1, 2015
Authors: Jon Puleston, Satsuki Suzuki

Videos

What does your brand smell like?

Catalogue: Sensory Forum 2015: Marketing Meets Science
Date: June 15, 2015
Author: Massimo Cealti

Videos

The icon experiments

Catalogue: Congress 2015: Revelations
Company: Kantar
Date: June 15, 2015
Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt