Tag: "Brand Image"

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Research papers

Inca Kola reconnection strategy

Catalogue: Latin America 2020 - Insights Festival
Companies: The Coca-Cola Company , BMC Strategic Innovation
Date: October 19, 2020
Authors: Fabian Jalife, Tomas Gross

Webinars

Bitter sweet symphony

Catalogue: Webinars 2019
Company: Happy Thinking People
Date: March 18, 2019
Author: Sven Arn

Research papers

When the nip becomes a bite

Catalogue: Congress 2018
Date: September 23, 2018
Author: Ritanbara Mundrey

Videos

When the nip becomes a bite

Catalogue: Congress 2018
Date: September 23, 2018
Author: Ritanbara Mundrey

Research papers

Tell me who your friends are, I will tell you who you are

Catalogue: Congress 2018
Date: September 23, 2018
Authors: Laurent Florès, Antoine Moreau

Videos

Tell me who your friends are, I will tell you who you are

Catalogue: Congress 2018
Date: September 23, 2018
Author: Laurent Florès

Videos

Can chairs talk?

Catalogue: Congress 2017: Visionary
Company: Kantar
Date: November 27, 2017
Authors: Preriit Souda, Chiara Davanzo Zamarian

Research papers

Can chairs talk?

Catalogue: Congress 2017: Visionary
Company: Kantar
Date: September 4, 2017
Authors: Preriit Souda, Chiara Davanzo Zamarian

Research papers

The quest to design the perfect icon

Catalogue: Congress 2015: Revelations
Company: Kantar
Date: October 1, 2015
Authors: Jon Puleston, Satsuki Suzuki

Videos

What does your brand smell like?

Catalogue: Sensory Forum 2015: Marketing Meets Science
Date: June 15, 2015
Author: Massimo Cealti

Videos

The icon experiments

Catalogue: Congress 2015: Revelations
Company: Kantar
Date: June 15, 2015
Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt

Videos

Reinventing convenience store food

Catalogue: Congress 2015: Revelations
Date: June 15, 2015
Authors: Alyssa Milton, John Berenyi