Resources Library by ANA

The little emperor

Catalogue: New Monograph Series Vol.8: International Marketing Research

Date: September 1, 1999

Authors: Amit Bose, Khushi Khanna

Using marketing models for new product development in Asia Pacific

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Date: June 15, 1998

Authors: Roger M. Brookin, Oscar Schneersohn

Polo Jeans Company

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Company: Head Research Inc.

Date: October 22, 1997

Authors: Melinda Head, Bénédicte Cohen, Stanley Marcovici

The little emperor

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Company: PepsiCo

Date: September 1, 1996

Authors: Amit Bose, Khushi Khanna

A home grown brand

Catalogue: MENAP Forum 1996: Pressure On Profit

Date: March 1, 1996

Authors: Jerry Cregan, Sanjay Badhe

Understanding brand success

Catalogue: Seminar 1994: Building Successful Brands

Date: June 15, 1994

Authors: John Baker, Tony Camp, Len J. Marchant

Taking the english apple to Spain

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Date: June 15, 1993

Authors: Bill Allen, Maureen Johnson

Multi-cultural marketing

Catalogue: Seminar 1993: Marketing And International Research

Date: June 15, 1993

Author: Martin C. van Herk

Fragrance in Japan

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Date: June 15, 1993

Author: Robert J. Wilk

Ariel high suds detergent in Egypt

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Companies: Procter & Gamble, RadaResearch & Public Relations Company

Date: June 15, 1992

Authors: Mahmoud Aboul-Fath, Loula Zaklama

The contribution of research to a successful new brand

Catalogue: Seminar 1990: New Product Development

Company: Kraft Heinz Company

Date: June 15, 1990

Authors: Sue Nicholls, Alison Hollinrake

Notre temps

Catalogue: Seminar 1987: Publishing For Optimum Profit

Date: November 25, 1987

Author: Anne Coudreau